Director of Product Design

vetster inc.

I expanded the Vetster product through high-quality research and planning, upholding quality standards by establishing a design system that aligns design efforts with product and business strategy. My role involved recruiting and managing design and research teams, fostering cross-functional processes, and leading TeamOps for effective design delivery. I also managed PeopleOps, including recruiting coordination, onboarding, and review programs, while overseeing resources and facilities for the design team. As an inspirational leader, I championed design culture and modeled Vetster's values.

Sr. Product Design Lead

zayzoon inc.

I led product design at ZayZoon, contributing to the execution of the long-term vision and strategy for its products. Responsible for delivering an exceptional user experience, I worked to balance success metrics for the business. As an integral part of the Product team, I played a key role in research, discovery, conceptualization, scoping, UX and UI design, implementation, and measurement of design processes and methodologies for ZayZoon's products and features. I also worked to enhance context awareness and problem-orientation within delivery teams and across functions, while collaborating closely with the sales and marketing teams to ensure a cohesive user journey across all touchpoints and digital media.

Senior Product Designer

clio llc.

I participated in the product process at Clio, from research through to shipping. As an advocate for Clio’s customers, I made it a priority to understand their needs inside and out. I conceptualized, prototyped, designed, and presented solutions that addressed both business and user problems, delivering measurable outcomes. My work included creating sketches, flow diagrams, wireframes, and mock-ups for features serving different user segments. I also conducted user interviews, usability testing, and analysis, using metrics to drive product design and measure product success, along with other responsibilities as needed.

Director of Product Design

tribalscale inc.

I worked collaboratively with engineers, product managers, quality assurance, marketing, and other functions, as well as clients and fellow designers, to support TribalScale projects with a user-centric approach, covering everything from user interviews and testing to UX and UI design. I led the design team through 1:1s, individual growth support, resource planning, and recruiting. As a mentor and manager, I coached the team, ensuring professional growth and the development of high-quality work. I also collaborated with leadership to build and refine the design strategy and offerings.

Senior Product Designer

wave inc.

Acquired by H&R Block (NYSE:HRB) in June 2019 for $537M CAD

I established a research process at Wave, building a user community and a Design Research System to improve quality and efficiency. I aligned teams on prioritization and worked cross-functionally with product, marketing, and operations to drive improvements. By developing a deep understanding of customer needs through interviews, surveys, and data, I ensured designs met business and user goals. I contributed to a branded design system, regularly reviewed designs with teams, and used user behaviour insights and data to inform targeted design decisions.

Product Designer, Research Lead

touchbistro inc.

I ensured project goals were aligned before starting design work and used design thinking to solve key problems. I implemented fundamental user research principles and introduced a documentation process for the Product Team. I conducted research and synthesized insights before design sprints and created design principles for TouchBistro, including building a component library. I compiled wireframes, mockups, and prototypes for user testing, contributed to copywriting guidelines, and led weekly charrettes, design circles, and research circles.

UX Designer

freshbooks inc.

I assisted clients with software use, resolved issues, and identified usability problems in web applications while liaising with financial institutions, developers, and operations teams. I participated in UX research projects, including generative and evaluative research for Lean UX cycles and ethnographic studies. I have experience designing for both web and mobile applications, contributed to component libraries, and provided departmental education on accessibility, mobile design, and Lean UX research.

Being an ethical & inclusive designer does not mean that you get things right 100% of the time

Being an ethical and inclusive designer means that you actively care about ALL people using your products, and make the conscious choice to design in the best way possible for everyone.